SERPENTI 75° ANNIVERSARY CAMPAIGN

To celebrate the 75th anniversary of the iconic Serpenti collection, Bvlgari entrusted us with a photo and video campaign capable of translating its design heritage into a contemporary and highly distinctive visual language.

We chose to highlight the sculptural form of the snake’s head and its original material: gold. From this intuition emerges a powerful, metaphorical imagery, where the iconic head rises from grains of gold like a mythical creature brought to life by matter itself — almost like a dragon emerging from light.

A visual gesture that restores strength, tension, and dimensionality to an aesthetic line that embodies Bvlgari’s pioneering vision of the 1960s.