TU PUOI FARLO #APRILILCANCELLO

“Tu puoi farlo #apriilcancello”is Atravisio’s moving campaign for the City of Rome, conceived and created to encourage citizens to adopt dogs from municipal shelters. We chose to build the campaign through videos in which the story is told in the first person, directly by the dogs, in order to move beyond traditional institutional language and make the message capable of generating a real response from the public.

This creative approach fostered a strong emotional connection and immediate organic reach, with the campaign surpassing 2 million views within the first 30 minutes after launch. Registered with SIAE, the campaign highlights Atravisio’s expertise in crafting impactful storytelling and demonstrates its commitment to social responsibility.